Shampoo made from “real beer” 5 in 1 conditioning gives you 5 times more conditioned hair with proteins and natural bio-actives of barley and hops natural proteins and vitamin b increases the strength of hair strand natural amino acids in beer helps to repair damaged strands and gives it the luster that your hair deserves hops and yeast in beer helps to reduce the itchiness of scalp natural cleaning process makes it gentle enough for everyday use